The scale of the non-communicable disease challenge the world faces is staggering. Tackling the NCD crisis will require a significant shift in the way we live and work. This can only be achieved through an ‘all-of-society’ approach, systematically combining the power and reach of all sectors. The Partnering Initiative (TPI), the Union for International Cancer Control (UICC) and Bupa have worked together to co-create a new partnering guidebook designed particularly for non-profit organisations who wish to partner with companies against NCDs.
Aimed at non-profits, the TPI / Bupa / UICC guidebook, Better together: Unleashing the power of the Private Sector to tackle Non-Communicable Diseases – A guidebook to collaboration between Non-Profit Organisations and the Private Sector, begins to set out how to bridge the divide between societal sectors, to engage with business and create effective partnerships to address the cause of NCDs.
The guidebook was officially launched as part of a webinar on Monday 6th February 2017 convened by TPI, Bupa and UICC, two days after World Cancer Day 2017. The discussion focussed on the opportunities and challenges of partnering with the private sector and brought a range of top tips for effective collaboration.
The webinar was moderated by TPI Director Darian Stibbe, with
- Jean-Etienne Brodier, Director of Capacity Building, UICC
- Dr Fiona Adshead, Chief Wellbeing Officer, Bupa
- Deborah Olwal-Modi, Executive Director, Kenya Cancer Association
- Darren Back, Senior Director, Social Investments, Corporate Affairs, Pfizer