Associate

Herbert has a proven track record in building bridges between private and public organisations. He is experienced in the food and nutrition sector in developing and developed markets varying from product development, science communication, organisational development and management of public private partnerships.

Herbert is the director of Partnering with Purpose. As his first assignment he helped Choices International Foundation developing and implementing a new strategy, which had major implications for the relationships and funding it had with the food industry. Now these ties have been cut, Herbert acts as Managing Director to implement the new partnering strategy.

In his previous role as Senior Manager for GAIN in the Netherlands, Herbert led the Amsterdam Initiative against Malnutrition, a public private partnership platform with 20+ partners and project portfolio of a value of 22 m€, focusing on innovative inclusive business ideas to tackle malnutrition. He also led GAIN’s Workplace Nutrition Program with collaborations with private sector in the tea, cocoa and garment sectors in Bangladesh, India, Kenya, Mozambique and Ghana.

Herbert worked with Unilever from 1996 to 2012 in various positions in R&D. He was Nutrition & Health Director for Africa, Middle-East and Turkey from 2003 – 2009, based in Ghana and South Africa, and for Europe from 2009 – 2012, based in the Netherlands. He was part of a global team responsible for the partnership between Unilever and WFP, and led the school feeding pillar of this partnership; three different pilot programmes were successfully completed in Peru, Kenya and Indonesia.