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The Better Together Guidebook

Unleashing the Power of the Private Sector to Tackle Non-Communicable Diseases

The scale of the non-communicable disease challenge the world faces is staggering. Tackling the NCD crisis will require a significant shift in the way we live and work. This can only be achieved through an ‘all-of-society’ approach, systematically combining the power and reach of all sectors.

The Partnering Initiative (TPI), the Union for International Cancer Control (UICC) and Bupa have worked together to co-create a new partnering guidebook designed particularly for non-profit organisations who wish to partner with companies against NCDs.

The guidebook begins to set out how to bridge the divide between societal sectors, to engage with business and create effective partnerships to address the cause of NCDs.

The Guidebook sets out the key Building Blocks of successful partnerships and the underlying processes – from initial stakeholder engagement to partnership review – necessary to develop and keep those Building Blocks in place and to maximise partnership impact.

About this guidebook

The guidebook was launched at a webinar, in the margins of World Cancer Day 2017 on February 6th. The webinar, which discussed the opportunity, challenge and tips for successful collaboration, was moderated by TPI Director Darian Stibbe, with:

  • Jean-Etienne Brodier, Director of Capacity Building, UICC
  • Dr Fiona Adshead, Chief Wellbeing Officer, Bupa
  • Deborah Olwal-Modi, Executive Director, Kenya Cancer Association
  • Darren Back, Senior Director, Social Investments, Corporate Affairs, Pfizer
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